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Email us at wmenswearbrand @ gmail.com
HEFFERNAN AND HAIRE, Melbourne
103, Tokyo | BLUE BLUE, Tokyo | Nigel Cabourn WOMAN The Army Gym, Tokyu Plaza, Tokyo | Rose Bud, Tokyo | GARRET, Aomori | Jeany Star, Nagasaki | FOUR CUPS Co., Kamakura
| NEKO, Kamakura | HILLSIDE, Kyoto | a Ma Facon, Kyoto | DESPERADO, Osaka | ENN STORE, Okayama | Laha, Hiroshima
W’menswear was established in 2015, kindled by the Ponytail Journal Universe (a space promoting slow-living) in which founder Lauren Yates started in 2013. The small label is focused on designing garments for hard-hitting women, who find peace in nature, joy with challenge, and grace in femininity.
Design takes place amongst the painterly landscape of Lauren’s home in the French countryside, and has always been produced in her country of origin, Thailand where she takes inspiration from the disappearing local traditional practices in hope to continue their legacy. The land is what roots W’menswear into the ground, as it is the source of function and beauty for each garment. Each collection praises the history of Western workwear and it’s long-lasting construction, while whispering mystery with the most exquisite slow-made textiles from the East. It’s safe to say that Lauren works to grow a deeper connection with the earth, from the materials she selects, to the real-life application of the garments. It’s in her deepest intentions to continuously support slow-made textiles with the brand, all the while sparking mindfulness amongst the community to keep these small weaving industries that make W’menswear garments so beautiful alive.
In the long run, we hope to promote a heightened sense of mindfulness amongst our community of producers, retailers, and consumers in this respect. We use the word ‘goodness’ here to describe the connection that unites us, and the enormous beauty and fragility that is our shared experience on this planet. In the future, we envision special events like community clean ups, and learning modules to highlight the goodness of slow living in our ever-accelerating world.